What EchoRelay can do
EchoRelay takes one source and turns it into on-brand posts for every platform, then helps you schedule and publish them. Here’s the shape of what it does - each item links to the detail.
It reads real content, not just prompts
Section titled “It reads real content, not just prompts”- Paste a web article or YouTube link and it transcribes and works from the actual content.
- Upload a video, audio file or document, or just type a topic.
- Attach several sources to one theme and it reads them all.
- If a source can’t be read, it says so rather than inventing content.
It writes in your voice, per platform
Section titled “It writes in your voice, per platform”- One source becomes several distinct ideas, each written at each platform’s native length.
- Refine any draft in a back-and-forth chat (“shorter”, “lead with the number”), with a reference image or file if you want.
- An Echo Score ranks ideas on hook, specificity, brand fit and takeaway.
- A brand voice (banned words, approved metaphors, voice markers, an AI-tell filter) governs everything it writes.
Ideas & Posts → · Brand & Voice →
It makes images that are actually legible
Section titled “It makes images that are actually legible”- Branded image cards with real, measured text at each platform’s exact size - never the garbled text image models produce.
- Fit-per-platform cropping for photographs, around a focal point you choose.
- One Asset Library per brand - upload, pull from your website, or connect folders from the shared TPC library - and a “perfect for” read on every image telling you which platforms its shape suits.
Images & branded cards → · Asset Library →
It schedules and publishes
Section titled “It schedules and publishes”- Schedule for later or publish now through a connected partner (Metricool or Post Bridge).
- Everything scheduled shows on the Calendar; performance flows back into Analytics where the partner supports it.