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EchoRelay Docs

The loop, end to end

EchoRelay turns one source into on-brand posts for every channel, then helps you schedule and publish them. Six steps, start to finish.

  1. Add a source (Pillar Content) Paste a YouTube or web link, upload a video, audio or document, or just type a topic. EchoRelay reads it and works from the real content.

  2. Generate ideas (Pillar Content) Pick your platforms and hit generate. You get several distinct ideas, each written per platform at its native size, in your brand voice.

  3. Shape the posts (Content Planning) Open an idea to see its per-channel posts. Rewrite, work the draft in a back-and-forth chat, and generate a branded image.

  4. Approve (Post editor) When a post is right, approve it. Approval is the gate between a draft and something you’d actually publish.

  5. Schedule or publish (Post editor / Calendar) Schedule a post for later or publish it now through your connected partner.

  6. Track and repeat (Analytics) As performance data flows back, it calibrates the Echo Score so the next batch is sharper.