Quick start: Make and post content
This is the daily loop: one source becomes on-brand posts for every platform, you review them, and they go out. Once your account and brand are set up, this is all you do.
1. Start a Pillar
Section titled “1. Start a Pillar”Where: Pillar Content
A Pillar is the theme your posts hang off. Add a source: a web or YouTube link, an uploaded document or video, or just a topic you type. EchoRelay reads the real content and works from it, so the posts are grounded in something real rather than made up.
2. Generate ideas and posts
Section titled “2. Generate ideas and posts”Where: Pillar Content
Pick the platforms you want and generate. You get several distinct ideas, and each idea is written once per platform at that platform’s native length, all in your brand voice. One source, many posts, no rewriting the same thing eight times.
3. Work the Deck
Section titled “3. Work the Deck”Where: Content Planning → Review them
Content Planning shows what needs a decision. Review them opens the Deck: one post at a time, moving through Copy, then Visuals, then Preview. Edit the copy directly, teach the voice from a phrase, add or reframe images and pick a palette, get a client to sign off, and approve when it is right.
4. Plan the month
Section titled “4. Plan the month”Where: Month plan
The Month plan lays your schedule out across the whole month, so you fill the gaps deliberately instead of posting whatever is newest. It is the difference between a cadence and a scramble.
5. Schedule or publish
Section titled “5. Schedule or publish”Where: Calendar / Deck
Schedule a post for later or send it now through your connected posting partner. Newsletter and article are yours to send yourself; the social platforms publish through the partner. Everything publishes framed to each platform’s exact size.
6. Track and repeat
Section titled “6. Track and repeat”Where: Analytics
Analytics shows what you have shipped, your Echo Score trend, your platform mix and your cost per post. As real performance flows back in, the score sharpens so the next batch is better than the last.
You’re set up when
Section titled “You’re set up when”- A pillar has a real source
- Posts are generated for the platforms you want
- Each post is reviewed and approved in the Deck
- Posts are scheduled or published
- You are watching Analytics to sharpen the next batch