Ideas & Posts

Each source becomes several ideas, and each idea carries one post per channel you selected (Content Planning).

Rewrite vs Refine

A quick hand-edit is just typing in the copy box. Refine opens a chat: tell it what to change (“shorter”, “lead with the number”, “rework the opening”), read the draft, refine again, then accept. Refine follows the same brand voice as generation.

Refine with an image or file

The paperclip in the Refine chat takes an image, PDF, note, audio or video. Attach a reference and ask it to work that content into the post. Images are read directly; documents and media are transcribed first.

Branded images

Generate a branded image card for a post: real, legible text (never the garbled text image models produce) at each platform’s native size, using your brand colours and logo. Edit the headline shown on the card from the editor. See Images & branded cards.

The Echo Score

A 0-100 score that ranks the ideas in a batch against each other on hook, specificity, brand fit and a clear takeaway, with a one-line reason for the number. It’s a judged quality read today; as your own posts publish and performance flows back, it calibrates to what actually works for you.