Images & branded cards

EchoRelay makes your images look right on every platform by composing them from parts, not by resizing a finished design. That distinction decides what it can and can’t do with an image you bring.

Two kinds of image

EchoRelay makes branded cards (your headline in your colours, with real measured text) and creative images (AI-generated photos and illustrations). They solve different jobs.

Branded cards: any size, always correct

When it builds the image from ingredients - your headline, logo, colours and (optionally) a photo - it renders it fresh at each platform’s exact size. The text is measured to fit, so it can never overflow or get cut off. This is the reliable path, and why the Brand Kit matters.

Creative images: AI-generated, in a style you pick

Generate a fresh image for a post from a prompt, in a style you choose - Photorealistic, Editorial, Illustration or Abstract. The style is the model choice in plain language: photoreal routes to a higher-fidelity model, illustration to a faster one, each with its own guidance. Pick a focal point so it crops well per platform, and every creative image is saved to your Asset Library so you can reuse it.

A photo you upload: cropped per platform

A photo with no text baked in can be cropped to each platform’s shape around its focal point. Turn on “Fit each platform” on the image in the post editor and it reframes for every channel instead of letting the platform crop it badly. Best for photographs.

A flat design with text baked in: bring the parts instead

A finished graphic that already has words on it (a Canva export, a poster) can’t be reshaped for other formats - cropping it to a different aspect ratio cuts the words off. Rebuild it here from its ingredients (headline + logo + colours + photo) and you get every size correctly.

See Image sizes & placements for which shape suits which platform.