Publishing
EchoRelay publishes through a partner you connect (Metricool or Post Bridge). It doesn’t link the social networks itself.
Before you can publish
Section titled “Before you can publish”Connect each brand and its social accounts inside Metricool (or Post Bridge) first, then add that brand’s identifiers in Settings. EchoRelay hands the finished post to the partner, which posts to the networks.
Schedule vs Publish now
Section titled “Schedule vs Publish now”Schedule places a post on a future date (visible on the Calendar); Publish now pushes it immediately. Removing a scheduled post also removes it from the partner.
Calendar and Analytics
Section titled “Calendar and Analytics”The Calendar shows everything scheduled. Analytics pulls performance back from the partner where the partner supports it (some don’t report analytics - that’s flagged when you connect one).