Brand & Voice
The Brand & Voice section is what makes output sound like you rather than like a machine. All of it feeds every generation and every refine.
Brand Kit
Section titled “Brand Kit”Your name, colours, logo, social handle and website. These drive the branded image cards and identify your brand across the app.
Your banned words, approved metaphors and signature voice markers, plus the AI-tell filter that strips machine-sounding words. This governs all generated and refined copy.
Training
Section titled “Training”The guided way to teach your voice: show it how you already write, it drafts a voice, you approve it, then it generates posts and learns from your corrections until it lands. Nothing is applied without you, and every change is saved so training is never lost.
Post Types
Section titled “Post Types”The rhetorical move a post makes (Teach, Contrarian, Story, Proof, and so on) - editable, per brand, and injected into every generation.
Concepts & Prompt Library
Section titled “Concepts & Prompt Library”Your signature ideas and named frameworks, woven in when they fit; and your per-platform generation and rewrite prompts - your voice IP, editable any time.
Visual Voice
Section titled “Visual Voice”Read from your Asset Library images: the shared look (mood, palette, whether you lean photographic or illustrated) that steers the images EchoRelay generates.